Beyond the Bling: The superhero of campaigns
Apr 25, 2019
Category: PR tactics
Services: Strategy and Planning
It’s been a while since we’ve done a Beyond the Bling post, but we’ve kept on winning that amazing, validating hardware in the meantime.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Imagine sitting in a cool Starbucks sipping your cold brew despite the 90 degree heat and 110% humidity, watching your bus move along its route on your iPhone screen.
Beyond the Bling: Making student saving successful
Jun 26, 2019
Category: PR tactics
Services: Community Relations and Grassroots Advocacy, Visual Storytelling
When you think about saving money, the last person you would consider to be a good saver is a kindergartener. We — and the City of Lansing — think otherwise.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning, Visual Storytelling
All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.
Beyond the Bling: How do we make data sexy?
May 31, 2019
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?
Category: PR tactics
Services: Digital Media, Writing
Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.