Veronica has made a career out of her ability to clearly and effectively tell stories through active listening and creative translation. Since joining Piper & Gold in 2013, she has focused on storytelling and media relations for government and association clients. From foreclosure prevention efforts to getting out the facts about vaccination, her work with media outlets throughout Michigan has impacted thousands of residents lives. As one of P&G’s primary strategists, she brings her active listening and creative translation to help clients shift attitudes and opinions.
As the former innovation editor at Lansing Capital Gains, Veronica wrote weekly features on innovation and job growth in the Greater Lansing area. She served as a volunteer social media coordinator for Downtown Lansing’s Riverwalk Theatre, where she also served many years as a board member, executive board delegate and communications committee chair.
As a Michigan State University William A. Demmer Scholar, Veronica was chosen to serve as a public relations and government affairs intern in Washington D.C., working for the national hunting advocate organization Safari Club International.
- Veronica was appointed as the first representative and liaison between the Michigan Department of Environmental Quality’s Office of Great Lakes, MSU’s Department of Fisheries and Wildlife and the Canadian Studies Center.
- In her work on City of Lansing Parks Board, Veronica focuses on crisis communications and message management surrounding the often controversial conversations and decisions over parks land.
- While at MSU, Veronica utilized her unique perspective as a non-traditional student to mobilize the Safari Club International membership and grassroots base to emphasize the significance of natural resource management on the hill in Washington D.C.
Veronica’s passion for nature finds her heeding the call of her inner wild child by taking to the great Michigan outdoors as often as possible. She loves discovering tucked away natural places for hiking or camping and advocating for natural spaces closer to home in #lovelansing. Wildly passionate about the performing arts, Veronica treads the local boards and loves helping inspire the next generation of thespians. A lifelong member of the #lovelansing crew, you’ll find her shouting about its awesomeness and diversity from most any rooftop.
Following her love of nature, Veronica serves as president of the City of Lansing Park Board, giving back to her hometown by overseeing the management and care of more than 100 parks in the city’s system. She also sits on the board as secretary for the Fenner Nature Conservancy, serves as newsletter editor for the Westside Neighborhood Association and is a member of the YMCA Camp Alumni Committee. When she isn’t outdoors, Veronica fosters a passion for the arts, serving on the board for Over the Ledge Theatre Company.