Who we are


Veronica Gracia-Wing is a storyteller to her core. As Senior Strategist for Piper & Gold Public Relations, she exhales her entire creative being into chronicling the messages of her clients, whether through features, blog posts or persuasive op-eds.

She is skillful at turning tough topics such as foreclosure and vaccination into accessible, urgent narratives, and she loves to tap into the energy of a good, old-fashioned brainstorming session to inform her writing.

Veronica pays particular attention to creative strategy and community relations, striving to develop solutions that are mutually agreeable to all players.

Another key component of her work focuses on media relations for P&G’s government and association clients. By collaborating with media outlets throughout Michigan and beyond, she’s able to help ensure their messages are clear, convincing and memorable.

Veronica previously served as the innovation editor at Lansing Capital Gains, an online magazine and website showcasing the growth and investments transforming the Lansing region – something she’s deeply passionate about. And her lifelong love of nature served her well throughout her internships with the Michigan DEQ’s Office of the Great Lakes, the Michigan United Conservation Clubs and the Safari Club International.

Veronica takes community service seriously. In her spare time, she sits six boards and committees supporting the work of local environment, historical preservation and community theater. She is the current chair of the City of Lansing Park Board.

In her spare-spare time, Veronica hugs trees, gives expert-level side-eye and sings at the top of her lungs – sometimes in the rain. She’s currently breathing new life into a 1952 Cape Cod with her burly husband, Luke. They share their #lovelansing home with a gutsy toddler, his brand-new baby brother and two hopelessly goofy rescue dogs.


  • Led the multiple-award-winning Traditions campaign for the Michigan Apple Committee, paying tribute to the history of the fruit by incorporating tie-ins to famous children’s stories, scientific experiments, family legacies and the apple at different stages of a person’s life. The campaign blended visual strategy with compelling content, helping the MAC significantly increase the sale of Michigan apples.
  • As chair of the Lansing Park Board, spearheaded efforts to renew a crucial millage that passed with a majority vote.
  • Fostered the public-private partnership with the City of Lansing to preserve the Cooley-Haze House, the last standing of its kind.
  • Led the focus groups and the award-winning campaign that increased participation in the Lansing SAVE program, creating savings accounts for kindergartners designed to follow them through to graduation, helping fund their further education.