Lisa Assenmacher
Chief Operations Officer
Background
Always looking at the big picture and ways to connect the dots, Lisa thrives on nimble and authentic solutions that help give a unique voice representation, even better if she gets to explore a new skill. With a unique background in design and communications, urban planning, and business, Lisa looks at projects holistically to weave design with messaging and implementation, and has years of award-winning results working to bridge the gap between mission and audience for long-term success. Lisa specializes in community development, marketing consultation, visual communication, brand development, and focus group facilitation.
Lisa holds a Bachelor of Science in Urban and Regional Planning with a specialization in GiSciences from Michigan State University, an Associate in Applied Arts in Graphic Design from Lansing Community College, and a Master of Business Administration with a specialization in digital marketing from Eastern Michigan University.
Results
- Spent nearly 10 years with the Michigan Department of Transportation working to digitize and standardize the state mapping system to be consistent and user-friendly for the public.
- As the board chair for the Saginaw Oakland Corridor Association, led the transition for the organization to become an independent nonprofit. While fundraising, she managed volunteers and maintained existing programming and developed a strategic plan and long-term sustainability.
- Created a unified brand for the Community Economic Development of Michigan along with strategic communications and training programs to leverage members’ work and tell their stories. Social media followers grew an average of 135 percent on all channels.
