Piper and Gold
work 313 ½ E. Grand River Avenue · Lansing, MI 48906

Playing just the right notes to enchant your stakeholders...

At Piper & Gold, we know the most valuable asset we can offer you is our expertise in composing those notes into a compelling and meaningful story. From social media to working with the press, we partner with our clients to build relationships. Whether you need an extra set of PR-savvy hands or a fresh perspective, we’re the people to make it happen.

Pleased To Meet You

Kate Snyder, APR

Principal Strategist & Owner

Kate's Linkedin
ring 517.999.0821
mail kate@piperandgold.com
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Kate Snyder, APR

Principal Strategist & Owner

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Veronica Gracia-Wing

Associate Strategist

Veronica's Linkedin
ring 517.999.0822
mail veronica@piperandgold.com
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Veronica Gracia-Wing

Associate Strategist

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Hannah Leibinger

Account Strategist

Hannah's Linkedin
ring 517.999.0823
mail hannah@piperandgold.com
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Hannah Leibinger

Account Strategist

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What We Do Best

Strategy and Planning

From focus groups to communications plans, we ensure our clients have a solid strategy and foundation to keep communications tactics focused on goals and ROI. We work with each client to identify target audiences and appropriate measurable objectives, as well as build out additional needed plans such as crisis communications plans and social media strategies.

Media Relations

Research from Nielsen shows editorial content such as newspaper articles to be one of the most trusted forms of outreach, with 61 percent of North American audiences stating they “trust completely” or “trust somewhat,” 48 percent of European audiences and 58 percent of global audiences. Media relations can expose an organization to new audiences, keep it top-of-mind with its target audiences and serve as a third-party validation while answering questions.

Social and Digital Media Management

Whether it’s building social media pages and profiles or connecting with bloggers, we focus on ensuring the tactics are in line with solid strategies and are directly contributing to the communications goals. With that focus in place, digital and social media can be a powerful tool to help build relationships and conversations with an organization’s audiences.

Community Relations

We pride ourselves on helping identify and facilitate partnerships and opportunities that lead to mutually beneficial outcomes for our clients. We start by exploring existing relationships, building grassroots lists and setting clear goals and expectations to ensure partners are informed and engaged, and ultimately transforming them into advocates for our clients and their brands.

Our Bread & Butter

Government

Living and working in Michigan's capital city provides us the opportunity to work alongside the dedicated folks who are effecting change both locally and statewide.

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Government

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Nonprofit

We're humbled by the opportunity to help some of Michigan's most inspiring nonprofits tell their stories.

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Nonprofit

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Small Business

As a small business, we're passionate about helping other entrepreneurs find the best way to communicate with clients and tell their story.

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Small Business

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Do you have what it takes to join the P&G team?

We’re hiring a fabulous intern who is passionate about public relations, digital media and making an impact in the Lansing area.

Piper & Gold gives you an opportunity to collaborate with our team and a real client base. By working with our forward-thinking firm, you’ll acquire skills necessary for the new world of public relations.

Please send your resume, cover letter (optional), and up to three work samples to hannah@piperandgold.com by July 29 for Fall Semester 2016! Download the details to apply!