Playing just the right notes to enchant your stakeholders...
At Piper & Gold, we know the most valuable asset we can offer you is our expertise in composing those notes into a compelling and meaningful story. From social media to working with the press, we partner with our clients to build relationships. Whether you need an extra set of PR-savvy hands or a fresh perspective, we’re the people to make it happen.
Pleased To Meet You
What We Do Best
Strategy and Planning
From focus groups to communications plans, we ensure our clients have a solid strategy and foundation to keep communications tactics focused on goals and ROI. We work with each client to identify target audiences and appropriate measurable objectives, as well as build out additional needed plans such as crisis communications plans and social media strategies.
Research from Nielsen shows editorial content such as newspaper articles to be one of the most trusted forms of outreach, with 61 percent of North American audiences stating they “trust completely” or “trust somewhat,” 48 percent of European audiences and 58 percent of global audiences. Media relations can expose an organization to new audiences, keep it top-of-mind with its target audiences and serve as a third-party validation while answering questions.
Social and Digital Media Management
Whether it’s building social media pages and profiles or connecting with bloggers, we focus on ensuring the tactics are in line with solid strategies and are directly contributing to the communications goals. With that focus in place, digital and social media can be a powerful tool to help build relationships and conversations with an organization’s audiences.
We pride ourselves on helping identify and facilitate partnerships and opportunities that lead to mutually beneficial outcomes for our clients. We start by exploring existing relationships, building grassroots lists and setting clear goals and expectations to ensure partners are informed and engaged, and ultimately transforming them into advocates for our clients and their brands.
Our Bread & Butter
We’re hiring a fabulous intern who is passionate about public relations, digital media and making an impact in the Lansing area.
Piper & Gold gives you an opportunity to collaborate with our team and a real client base. By working with our forward-thinking firm, you’ll acquire skills necessary for the new world of public relations.