COMMUNICATIONS FOR A JUST SOCIETY.
At Piper & Gold Public Relations, we are more than communicators. We’re changemakers. We are a social impact agency of strategic thinkers, creative innovators and powerful storytellers. Driven by integrity and empathy, we help clients amplify their missions, challenge systems and deliver results that create authentic connections.
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Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Sep 1, 2026
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Are you an account executive, account director, communications coordinator, or similar social impact, communications, marketing or public relations person who wants to shape attitudes, shift behavior and strengthen the systems people...