Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Category: What's new
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Are you an account executive, account director, communications coordinator, or similar social impact, communications, marketing or public relations person who wants to shape attitudes, shift behavior and strengthen the systems people depen
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Category: PR strategy
Michigan is becoming a live case study in artificial intelligence’s physical footprint.
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The Diploma is Signed. The Seat Goes Empty. Here’s What We Can Do About It.
Jun 9, 2026
By: Lauren Bishop
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Digital Media
Every spring, thousands of high school seniors walk across a stage, accept a diploma and plan to start college in the fall. They’ve applied. They’ve been accepted.
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Our commitment is evergreen.
Jan 22, 2026
Category: P&G culture
Last year demanded more. More speed. More clarity. More decisions made without certainty.
Funding shifted. Teams shrank. Public scrutiny intensified. And yet, the work didn’t slow down.
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