What we say

Public relations professionals are the unsung heroes of many businesses and organizations, just as political specific PR professionals are the unsung heroes of political campaigns. We get paid to make other people look good, and we’re all about...

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To someone just starting out, it may come as a surprise public relations isn’t all social media jargon and on-brand event planning. PR pros wear many hats to create the impactful work that appears seamless when done well.

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Everyone wants to make a difference with their life. Whether we realize it or not, this is what drives us or causes us to lose motivation. And it is especially true in PR.

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Lisa Benck Assenmacher is at her best when she’s in the middle of a project and the “it” is in full swing.

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It’s a scary time in PR. And a powerful one.

I spent the past week with my public relations colleagues from around the nation at the Public Relations Society of America’s International Conference, aka PRSA ICON.

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