PR tactics

After an incredible month of growth for Piper & Gold, I want to wrap up this month’s theme with some insights on having a growth mindset.

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We’re doing it. We’re getting over our humbleness and celebrating the hard work and success of our team.  

Because we women deserve to be proud of the smart, innovative, outstanding work and solutions we create for our clients. 

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It’s been a while since we’ve done a Beyond the Bling post, but we’ve kept on winning that amazing, validating hardware in the meantime.

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We live in an absolutely overwhelming world. We are constantly moving at warp speed, multitasking, double-fisting devices. And it’s often counterproductive to our actual goals.

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It’s a scary time in PR. And a powerful one.

I spent the past week with my public relations colleagues from around the nation at the Public Relations Society of America’s International Conference, aka PRSA ICON.

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If you’ve ever done a brainstorming activity with me or been in a meeting discussing the future and new ideas, you know I have a penchant for innovation.

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In public relations, it’s important to be up-to-date on the important things happening in the world around you. A key part of what we do is monitor the news and position our clients accordingly as experts in their fields. 

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For today's blog post, I am thrilled to <formally> introduce you to our newest team member and associate strategist, Cassie Cotton.

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At P&G, we always strive to be the best in our craft. In the pursuit of this goal, we asked Mary Sterenberg of The Ohio State University to do a refresher webinar for our team on grammar and AP Style. We loved it, and her.

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Creative feedback

We’ve all been there. You spent hours and hours cultivating a great idea in your head, working through the execution of the idea and perfecting each last detail on the final product so it becomes what you originally envisioned.

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