Aug 15, 2018
If you’ve ever done a brainstorming activity with me or been in a meeting discussing the future and new ideas, you know I have a penchant for innovation.
Jul 25, 2018
In public relations, it’s important to be up-to-date on the important things happening in the world around you. A key part of what we do is monitor the news and position our clients accordingly as experts in their fields.
Jun 7, 2018
For today's blog post, I am thrilled to <formally> introduce you to our newest team member and associate strategist, Cassie Cotton.
May 30, 2018
At P&G, we always strive to be the best in our craft. In the pursuit of this goal, we asked Mary Sterenberg of The Ohio State University to do a refresher webinar for our team on grammar and AP Style. We loved it, and her.
We’ve all been there. You spent hours and hours cultivating a great idea in your head, working through the execution of the idea and perfecting each last detail on the final product so it becomes what you originally envisioned.
May 17, 2017
With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.
May 10, 2017
Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?
In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.
Mar 23, 2017
If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.
A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.