May 17, 2017
With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.
May 10, 2017
Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?
In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.
Mar 23, 2017
If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.
As a part of winding down our #GoodToBeHome theme, we are highlighting our work with Capital Area Michigan Works!
Jun 27, 2019
One of my favorite things about being a designer is how fast this industry changes. Each day there are emerging trends, new ways to connect and communicate with an audience, and there are infinite color and typeface combinations.
Jun 26, 2019
When you think about saving money, the last person you would consider to be a good saver is a kindergartener. We — and the City of Lansing — think otherwise.
A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.
Oct 11, 2017
Raise your virtual hand if you believe email is a scourge of society.
Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.