3 tips for staying creative with social media
May 17, 2017
Category: PR tactics
Services: Digital Media
With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.
It's not about what you say; it's about what you do
May 10, 2017
Category: PR tactics
Services: Strategy and Planning
Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?
Category: PR tactics
Services: Writing
In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.
Snapchat versus Instagram Stories: Who will win?
Mar 23, 2017
Category: PR tactics
Services: Digital Media, Visual Storytelling
If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.
Category: PR tactics
Services: Digital Media
As a former college content creator and former intern for an influencer marketing agency, I have seen a lot when it comes to influencer marketing. It's undeniable that influencer marketing is a vital component of a well-rounded digital strategy...
Category: PR tactics
Services: Strategy and Planning
In the innovative world of PR, new technology is constantly evolving to help us to do our jobs better and faster.
Category: PR tactics
Written by Kate Snyder, APR and Kendall McCarthy
What does it mean to “lead” engagement?
Category: PR tactics
At P&G, we pride ourselves on employing a team of diverse PR pros from a variety of creative backgrounds. Whether you're seeking an expert in media relations, graphic design or event planning, someone at P&G has you covered.
Why you should be paying attention to your visual communication strategy
Jul 27, 2021
By: Lisa Assenmacher
Category: PR tactics
Services: Strategy and Planning
In storytelling, we often intuitively think about words. Words matter — it’s a core value at P&G — and we understand how a person’s interpretation, acceptance and actions change based on the approach or content theme.
Media relations 101: It’s all in the strategy
Jul 8, 2021
Category: PR tactics
Services: Media Relations
People often think of media relations as coordinating interviews with journalists, securing magazine placements, planning media events and arranging broadcast segments.