Director of Brand Strategy
Lisa Assenmacher is a versatile designer who thrives on too much coffee and creative problem solving to develop strong marketing and branding solutions. As Director of Brand Strategy for Piper & Gold Public Relations, she leans on her diverse background in communications to look at projects holistically, from messaging and strategy to design and implementation.
Lisa has more than a decade of experience working with nonprofits, small businesses and large corporations to create strategic, pragmatic communications that produce effective results. She’s deeply involved in every phase of a project – design just happens to be what she’s best known for.
Although her work is very computer-driven, Lisa’s happiest when she can be immersed in nature, biking, kayaking, swimming or running. Experiences spark her creativity, and she is fueled by late-night work sessions focused on developing ideas into tangible solutions.
Lisa lives in Brighton, Michigan, along the beautiful Huron River. She shares her home with her husband, Matt, and their two equally outdoor-obsessed kiddos.
- Spent nearly 10 years with the Michigan Department of Transportation working to digitize and standardize the state mapping system to be consistent and user-friendly for the public.
- As the board chair for the Saginaw Oakland Corridor Association, led the transition for the organization to become an independent nonprofit. While fundraising, she managed volunteers and maintained existing programming and developed a strategic plan and long-term sustainability.
- Created a unified brand for the Community Economic Development of Michigan along with strategic communications and training programs to leverage members’ work and tell their stories. Social media followers grew an average of 135 percent on all channels.