Director of Creative Strategy
Hilary Edwards lives for a challenge. As Director of Creative Strategy for Piper & Gold Public Relations, she gets excited about whipping up creative solutions to solve problems and meet deadlines. Big projects with lots of moving parts and blue-sky design needs are her jam.
Hilary is an enthusiastic multitasker, happiest when she’s managing a design project through from beginning to end and possibly doing a bit of daydreaming. Just please make sure there’s coffee close by (or cabernet, if it’s off the clock).
She previously worked for Skyline Outdoor Advertising, focusing on advertising design for clients such as Michigan State University, MSU Athletics, Fox Sports, Dart Container and more. Does your brand have standards? Put them in Hilary’s hands and watch them shine. She holds a B.F.A. in graphic design from Kendall College of Art and Design.
Hilary is dedicated to inspiring creativity, whether it’s in P&G’s clients or in her volunteer work at REACH Studio Art Center in Lansing’s REO Town. If there’s a way to use art to make a difference, count her in.
When she’s not painting or laughing at her own jokes, Hilary is talking to strangers, smiling and espousing her love for all things #LoveLansing. She and her partner, Pete, live in Lansing with their energetic Aussie, Brooks.
Single-handedly planned and taught an Intro to Graphic Design class at REACH Studio Art Center for students ages 8-14 focusing on art and design principles in Adobe Photoshop and Illustrator. Reach Studio Art Center impacts over 6,000 youth in the Lansing area through more than 1,600 hours of free or low-cost art programs.
Designed MSU athletics season ticket materials that received national exposure. MSU ranked among the NCAA’s Top 25 leaders in football attendance in 2017 for the 62nd straight year. The Spartans were also ranked among the top 20 teams in the NCAA in total attendance with over 500,000 fans for seven home games. And all those Spartan fans saw Hilary's work.
Helped organize and execute #ArtEL, a community art initiative during the 2019 East Lansing Art Festival. In partnership with the East Lansing Downtown Business Association, we used social media to encourage people to get their art on by participating in the creation and consumption of public art. Installations included a fiber arts park, ribbon bombing, chalk art, a pinwheel field and more. The effort generated 476 event responses across seven public Facebook events, reaching 6,600 people.