Who we are

Cassie Cotton

Chief of Staff


Cassie Cotton is fueled by mission-driven work and coffee. As Senior Strategist for Piper & Gold Public Relations, she blends her communications expertise with her passion for building relationships to help P&G’s clients make authentic connections with their audiences. 

Cassie is an expert project manager with a futuristic mindset, and she’s at her best when she is working to solve complex problems with creative solutions. She works with organizations to deeply understand their goals and develops strategic communication solutions to help advance their purpose. 

Cassie holds a B.A. in public relations and business with an art minor from Coe College in Cedar Rapids, Iowa, and an M.A. in strategic communication with a certificate in organizational leadership from Michigan State University. 

Cassie is driven to help students and young professionals find their purpose in the field of Public Relations. She nourishes this passion through supporting PRSSA chapters, serving as an adjunct instructor at the University of Dubuque, Clarke University, Lansing Community College and Michigan State University. She also serves on the board for Girls on the Run Mid Michigan. 

When she’s not plotting strategy, Cassie can be found traveling and eating all the food with her husband, Charles. They currently call Dubuque, Iowa home, but are constantly on the go with their two dogs, Ray and Ella, and their cat, Louis.


  • Managed the 2020 annual giving campaign for the Ronald McDonald House of Mid-Michigan that resulted in more than a 75% increase in contributions and increased the overall number of donors. All while decreasing production and campaign costs. 
  • Developed a comprehensive research report that used primary and secondary research to gather insights and feedback on labor and delivery experience for a large health care system in Michigan. The response goals were exceeded by 140% for the survey and hosted eight focus groups gain further insight.
  • Created a social marketing recruitment campaign for a new program within the Michigan College Access Network, called College Completion Coaches. The campaign resulted in filling all 23 positions for the 18 different college host sites and generated over 600 link clicks.