Calling All Students! Join Our Team as a Media Relations Intern
By: Rachel Dauer
Aug 1, 2025
Category: What's new
At Piper & Gold, we know we have the power to change our community — and our world — for the better. We show up every day committed to supporting a more just, equitable society through communications.
Our award-winning work (over 100 recognitions in the past five years!) is fueled by curiosity, creativity and a relentless commitment to growth. At P&G, we’re committed to using our skills for good and helping nonprofits, government agencies, associations and small businesses make a difference.
We’re looking to add a student intern to our team with an interest in writing, storytelling and media relations. The Media Relations Intern position is more than a resume booster; it’s a chance to learn how thoughtful, intentional communications can shift perspectives, build trust and spark action. We are seeking a student with passion and experience in journalism, writing and media strategy. More importantly, someone who wants to shape the headlines and narratives that matter.
P&G is a remote-friendly agency grounded in Michigan. We love this state and the people in it, and while we welcome applicants from across the U.S., we give preference to students interested in a hybrid internship experience, residing in Michigan.
We value your time and believe only in paid internships. We’re looking for interns who can work a minimum of 15-20 hours per week, with the possibility of additional hours depending on interest and work available. The starting rate for our internships is $15 per hour. The position runs through December 2025, with opportunities to extend into future semesters depending on organizational needs.
Please note that the initial review of applications will begin on August 14. Applications submitted after that date will be reviewed on a rolling basis.
WHAT DOES THE MEDIA RELATIONS INTERN DO?
With so much to learn at P&G, we want to work with you to shape your internship experience to fit your skills and interests. Here are some of the many unique opportunities you may experience at P&G:
- Write. A lot.
- Press releases:
- Draft headlines, leads and body content that grab media attention.
- Modify press releases and media pitches according to specific target audiences.
- Op-Eds:
- Understand writing tones and how to write to influence.
- Gain experience writing columns, media features, blog posts, newsletters and more.
- Press releases:
- Media relations
- Draft email pitches for media.
- Research reporters and outlets to build media lists.
- Draft personalized pitches to publications.
- Collect media mentions and coverage.
- Organize media mentions into a comprehensive database, like Coverage Book and Cision.
- Event planning
- Coordinate media attendance at events.
- Draft event invitations and promotional materials.
- Social media creation and management
- Draft and revise social media copy for social platforms (X, LinkedIn, Facebook and Instagram).
- Monitor and respond to mentions, comments and interactions.
- Schedule social media using Hootsuite and other tools.
- Collect and analyze engagement metrics.
- Assist in the creation, design and planning of campaigns.
- Learn graphic creation with Canva and Adobe Suite.
- Ensure social content is inclusive and accessible.
- Explore video editing tools and techniques.
- Additional opportunities
- Understand various data collection techniques, including surveys, focus groups and analytics gathering.
- Learn to identify and interpret qualitative and quantitative metrics.
- Gain a foundation in crisis communications and message development.
- Build relationships with changemakers across Michigan.
- Participate in education sessions, webinars and workshops.
- Sit in on client meetings and internal working sessions.
WHO’S GOING TO BE A GOOD FIT?
- A current junior, senior or graduate college student, studying communications, public relations, journalism or a similar field is preferred.
- An exceptional writer with an understanding of AP Style.
- A polished professional who’s confident engaging with clients.
- A resourceful individual with a growth mindset.
- Someone whose voice and personality shine through in digital content.
- Organized and detail-oriented.
- Independent, accountable and enthusiastic about sharing new ideas.
- Comfortable in a fast-paced agency environment.
- Bonus points for previous internship experience!
Anticipated start date: September 15, 2025.
READY TO GET STARTED?
Fill out your application here: http://bit.ly/3UxZkUe
Be sure to submit:
- Your cover letter and resume.
- A link to your portfolio or website, if you have one!
- At least two work samples that showcase your writing, media knowledge and AP Style fluency.
- These can be from past internships, classwork or volunteer experience.
- Your major and anticipated graduation date.
If you’re ready to use your words to move the world, we’d love to hear from you.
Please contact Rachel Dauer at rachel@piperandgold.com with any questions.
