What we say

The P&G Soapbox: Stop being lazy about climate change

Apr 18, 2019

I can often be found on a soapbox. I’ve hauled mine around, climbing up on it for about as long as I can remember. (I’m high-fiving you, “When a Woman is President” elementary school essay.)  

That’s why when the P&G team dusted off my soapbox, patted it and actually invited me to hop on up and open my big mouth about growth, well – here we go… I love this simple, powerful observation by Ms. Carson. (You can and should read more about her work here.)

“In nature, nothing exists alone.” — Rachel Carson, 1962

In these unprecedented times of the really-freaking-real impacts of human-driven climate change, I think it’s less of a lovely, reflective Instagram quote and more of a call to action. As in: Get your shit together, people.

Let’s be clear on a few things, with help from NASA and The Union of Concerned Scientists:

(I think we should be done being gentle with folks who fly in the face of those three highly researched tenets. We don’t have time for pseudoskeptics.) 

And, because we agree on the above, we can get to work. We can do more than acknowledge that we aren’t the only ones hanging out on the Pale Blue Dot.  

What does that work look like at P&G? As the resident sustainability nut, I help our team live by the following rules:

In this month of growth, as we celebrate our life-giving planet, what responsibility are you going to take for our climate? On our end, I’m committing P&G to responsibly reducing our Keurig-dependence and implementing that countertop compost bin. (And because I said it on the internet, accountability pics to follow.)

Change starts with each of us taking a few small steps. Sit with the uncomfortableness of figuring out where you can do better by our planet. Then get up and do something about it.
 

(Photo by Daria Shevtsova from Pexels.)

Tags: climate change, sustainability, responsibility

Veronica Gracia-Wing

Senior Strategist Veronica Gracia-Wing exhales her entire creative being into telling her clients’ stories. When she’s not advocating for local parks or performing in community theater, she’s wrangling her two boys in their #lovelansing backyard.

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