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Want to do big work at a small agency? We're hiring

Dec 12, 2017

At Piper & Gold, we know we have the power to change our community – and our world – for the better. We show up every day committed to making a difference and having a good time while doing it. It’s why we live by the P&G #Truths, a set of 12 values we use to measure our work, our relationships and ourselves. We work our asses off and are proud of what the P&G family brings to Michigan as well as each of our lives.

We’ve built a boutique agency in the heart of Lansing’s Old Town whose elite clients value our work and our time. We produce award-winning public relations solutions. We recognize hard work with kudos – and cash – and we want to bring the right person in to our P&G family.


An associate or senior strategist provides strategic communications counsel, direction and oversight for assigned client accounts, as well as high-quality execution of client and agency deliverables. As a part of a team, the strategist works with P&G team members and clients to identify priorities and manage public relations strategies from concept to completion, leveraging agency resources to help achieve client goals.

As a part of this process, the strategist develops new and existing client relationships and serves as the strategic point of contact for assigned clients. The strategist must also provide counsel and oversight to ensure efficient use of team and client resources and to meet organizational objectives.

What's the difference between an associate strategist and senior strategist?

It's a combination of years of experience and relevant leadership positions. An associate strategist is expected to provide clients and the agency with strategic PR counsel and execution. A senior strategist does the same, but also plays an influential role in business development and agency leadership. To do that, it's expected a senior strategist will have more years of experience, particularly in leadership positions.


Knowledge, Skills and Abilities Needed:

  • Bachelor’s degree in public relations, marketing or a related field required.
  • Senior strategist: Accreditation in Public Relations appreciated.
  • Proficient in word processing, computer research and e-mail.
  • Leadership skills required.
  • Ability to take care of business, without someone looking over your shoulder.
  • Capable of juggling multiple projects (actual juggling not required).
  • Knack for relationship building.
  • Associate strategist: Five to 10 years of relevant professional experience.
  • Senior strategist: 10 or more years of relevant professional experience.

Duties and Responsibilities:

  • Collaborate with principal and senior strategists on personnel and business decisions when necessary.
  • Strategic Client Counsel
    • Provide clients with strategic communications counsel, including messaging, goal setting, community engagement, events and other common aspects of public relations.
    • Lead and facilitate brainstorming and strategy meetings with clients and P&G team.
    • Provide strategic assessment and frequent review of clients' needs and wants.
    • Set clear priorities and timelines for client projects and tactics.
    • Initiate research projects and report out results to client and stakeholders.
    • Attend client board or stakeholder meetings to provide strategic reporting on client communications activities.
    • Develop strategic client materials, including communications plans, communications strategies, key messages, talking points and meeting or priority summaries.
    • Assist clients in prioritizing and setting the direction of communications efforts on a monthly or project basis.
    • Work with creative strategist on high impact, strategic collateral materials.
  • Public Relations Execution
    • Plan, oversee and document all aspects of client projects.
    • Set, manage and report on budget priorities for projects.
    • Work with client team to execute client goals.
    • Develop and maintain relationships with local and statewide media representatives.
    • Lead media relations projects or processes and make recommendations on agency-wide media relations professional development and software tools.
    • Develop and distribute media materials including pitches, columns, talking points, press releases and other materials designed to positively position clients in the press.
    • Develop and manage social media campaigns and concepts aimed at helping clients to reach their strategic goals.
    • Identify and pursue storytelling opportunities for clients including blogs, media, contributed content and other unique visibility opportunities.
    • Identify and execute grassroots, community relations and partnership opportunities for clients to better serve communities and customers.
    • Research and utilize software and other tools to measure public relations efforts.
  • Senior Strategist Business Development
    • Represent company through highly visible board or committee memberships.
    • Identify, seek out and establish potential client relationships.
    • Consult on prospect and client project proposals.
    • Plan and set goals for business development with team.
    • Initiate and create draft prospect and client project proposals.
    • Collaborate with principal and senior strategists on new business opportunities.
  • Senior Strategist Professional Development and Agency Leadership
    • Attend networking events and professional development activities.
    • Identify and seek out professional speaking opportunities.
    • Provide strategic counsel in the community on projects or initiatives as identified in collaboration with principal strategist.
    • Serve as the primary agency leader in an identified agency-management specialty area such as:
      • Student employee oversight and development.
      • Business development.
      • Operations and processes.
      • Others as identified by team.
  • Associate Strategist Business Development and Outreach
    • Represent company through highly visible board or committee memberships.
    • Identify and seek out potential client relationships.
    • Consult on prospect project proposals and create draft proposals when necessary.
  • Associate Strategist Professional Development
    • Attend networking events and professional development activities.
    • Identify and seek out professional speaking opportunities.


Competitive salary based on experience and position desired/for which you are qualified.

Robust benefits package including:

  • Unlimited vacation time.
  • Flex time.
  • Sick time.
  • 10 week paid parental leave.
  • 40 hour work week.
  • 100 percent paid vision and dental insurance.
  • IRA match.
  • Professional membership fees.
  • Professional development opportunities.
  • Tuition reimbursement.
  • Well-stocked LaCroix fridge and your favorite snacks.
  • P&G family lunches every Monday and Thursday.
  • Merit-based bonuses.


We're small by choice. We are an elite team that wants to interact with our clients and each other. We believe that quality and results go up (and frustration and errors go down) when you have senior-level staff executing a vision, with the support of their team members. We view one another as peers and collaborators, and it enhances our work.

We have a team approach to clients. Clients don't have the traditional single point of contact, rather they get to know and work with a team that has identified roles and responsibilities. It means we thrive on constant communication. We view candid feedback as a tool to help ourselves and others be succesful. We back each other up, but own our choices and have the freedom to make the decision we believe is right for the client. We balance responsibility, accountability and a supportive environment.

We do work that makes an impact. Whether that's for a social cause, in our geographic community or with a cause about which we're passionate, we focus on work that changes the world for the better. If we don't believe in it, we don't do it.

We're allies and advocates. As a female-owned business, we're fierce feminists. We try to listen and learn to what strong allyship means for members of the LGBTQIA+ community, people of color and so many more. We work to do better.

We strive to create an environment where we care about our coworkers and clients, minimize frustrations and do great work. We try to be good people. We work for good causes and good people. When we see something that needs to be fixed, we say something and work toward a solution. And this mentality, paired with smart people, helps us do great work that changes our world.


Send your cover letter, salary requirements and resume to Principal Strategist and Owner Kate Snyder, kate@piperandgold.comWe're interviewing on a rolling basis starting December 13, 2017. Our goal is to find the right fit by mid-January.

Tags: job posting, hiring, opening, senior strategist, senior strategy

Kate Snyder, APR

Kate Snyder, APR

Kate Snyder focuses her head and heart on creating communication that makes our world better for everyone. She is dedicated to uplifting women in business, she’s a passionate advocate for the arts, and she makes it her mission to ensure those without a microphone are heard loud and clear.

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