storytelling

Storytelling

Through my years in the PR industry, I’ve discovered that public relations is a murky concept for the masses.

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Caroline Johnson is natural storyteller who approaches all her work with compassion. As a new student strategist at Piper & Gold Public Relations, she looks forward to making an impact in the greater Lansing community.

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Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.

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