Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Measuring the value of design in the PR world
Jan 24, 2018
Category: PR strategy
Services: Visual Storytelling
In the world of press releases, AP Style and communication plans, design is a different language and proving its worth can be a challenge. However, when properly utilized by a public relations agency, design has tremendous value.
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Maintaining your A game in the winter months
Jan 18, 2018
Services: Strategy and Planning
It’s less than 15 degrees in mid-January and I know I’m not alone when I say that the frigid weather tends to make me want to stay indoors all day under a blanket.
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On belonging.
Jan 3, 2018
Category: P&G culture
Sixth grade was a tough year. New school, new teachers, more responsibility. The morning of the first day had been full of challenges, but lunchtime served as a much-needed break.
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May your days be merry and bright
Dec 22, 2017
Category: What's new
These days, it feels like there's a lot of dark in our world.
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