Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Sometimes it takes a party.
Nov 22, 2017
Category: P&G culture
I love parties. More specifically, I love confetti (but that’s another post entirely). Here at P&G, we celebrate a lot...cake for every birthday, costume contest for Halloween, donuts because it’s Tuesday. We take fun pretty seriously.
Read More >
Are you a strategist or tactician?
Nov 15, 2017
Category: PR strategy
Are you a strategist or tactician?
Read More >
Category: P&G culture
Working remotely a day or two a week has its benefits – for both the employer and employees.
Read More >
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Writing
With Thanksgiving approaching, we can't help but think back to the fun opportunity we had last year to help turn the biggest bar night of the year into a successful talent attraction event right here in #LoveLansing.
Read More >