What we say

Why should I care about your story? Effective storytelling that isn't boring

By: Lauren Bishop

Posted: Sep 1, 2026

Category: PR strategy

Services: Writing

What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”

On the surface, I’d agree. But a story is much more than that — at least a good one is.

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Putting professional development into action

Nov 1, 2017

Category: What's new

Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning, Visual Storytelling, Writing

Arrows, action, professional development, forward motion
October was a busy, busy month here at the agency.
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3 strategic planning tips from a college professor

Oct 25, 2017

Category: PR strategy

Services: Community Relations and Grassroots Advocacy, Strategy and Planning
This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.
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Crazytown

Oct 18, 2017

Category: P&G culture

Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing

Dinosaur
The past few weeks have been a little crazy here at Piper & Gold.
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9 tips for email effectiveness

Oct 11, 2017

Category: PR tactics

Services: Writing

sending email
Raise your virtual hand if you believe email is a scourge of society. Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.
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