Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Following the P&G #Truths back to the classroom
Oct 4, 2017
Category: What's new
I work with a top notch, award-winning public relations team at Piper & Gold. We work hard to achieve that status – both in and out of the office.
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It's never JUST a logo
Sep 27, 2017
Category: P&G culture
Services: Visual Storytelling
At P&G, we are continuously working to transform our community into a thriving, vibrant place to live. We love working with advocates who have a passion for growing and supporting a community that welcomes all people.
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Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning
Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.
But lately we've been having a bit of a different social media conversation with our clients.
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3 skills a PR pro needs to be a #PRStar
Sep 13, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Visual Storytelling, Writing
It’s no secret public relations pros need to be great writers. But just because you’re a good writer doesn’t necessarily mean you’ll be a PR star.
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