Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Stories through events
Aug 16, 2017
Category: PR strategy
Services: Strategy and Planning
In public relations, hosting an event isn’t about the food or signs or décor or even the program itself. It’s about sharing the story behind the event through a common experience. with all those attending – including the media.
Read More >
Category: PR tactics
Services: Visual Storytelling
We’ve all been there. You spent hours and hours cultivating a great idea in your head, working through the execution of the idea and perfecting each last detail on the final product so it becomes what you originally envisioned.
Read More >
Category: PR tactics
Services: Digital Media, Writing
Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.
Read More >
The (hidden) powers of Google to help a PR pro out
Jul 27, 2017
Category: PR tactics
“Just Google it” is a phrase used everywhere – at work, home and among friends. And let’s be honest, could I have graduated college without it? I have my doubts! Google is pretty darn amazing and makes our lives 10 times easier.
Read More >