Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
On finding Refuge (in) Lansing
Jun 16, 2017
Category: P&G culture
I am a white, middle-class, educated, cisgendered, heterosexual Midwestern woman. I am a wife, a mother, sister, daughter and friend. I own a car and am a soon-to-be first-time homeowner. There is more than $1,000 in my bank account.
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Riding the creative block strugglebus
Jun 14, 2017
Category: P&G culture
The past two weeks I’ve had almost total free rein on creative projects. And since I’m the creative strategist on the team you would think that sounds like the life, right?
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Keeping talent in #LoveLansing
Jun 7, 2017
Category: P&G culture
One of the reasons I moved back to #LoveLansing was to find the sense of community that I felt I was missing after college. As soon as I moved away, I realized Lansing was an oh-so-very unique community.
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What poop emojis taught me about PR
May 31, 2017
Category: PR strategy
Services: Strategy and Planning
We have this tradition at P&G of ridiculous birthday cakes. We’ve had a T-Rex cake, a cake with someone’s cat’s face on it, a buffalo plaid cake, several massive doughnut cakes, a Christmas village, even a cake with trash on it.
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