Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Leadership Lansing: A #LoveLansing clinic
May 18, 2017
Category: What's new
Last week, I graduated. There was a commencement speaker and celebration lunch. There were -- sadly -- no caps to toss.
Read More >
3 tips for staying creative with social media
May 17, 2017
Category: PR tactics
Services: Digital Media
With the ever-changing platforms, trends and constant competing for audiences, working in social media can be exciting―but it takes work to stay on top of your creative game.
Read More >
Category: What's new
Sometimes when you're an entrepreneur, wife, friend, daughter, neighbor, boss, colleague and mom, you don't have the mental or emotional space to process what things really mean. You need to take a little time to digest something, and reflect.
Read More >
It's not about what you say; it's about what you do
May 10, 2017
Category: PR tactics
Services: Strategy and Planning
Anyone can talk the talk. And anyone can say she has the best team, the best culture, the best approach and the best strategies – because, why wouldn’t you?
Read More >