Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
The arts matter
May 3, 2017
Category: P&G culture
Services: Visual Storytelling
It’s no secret P&G is a major supporter of the arts.
Read More >
Category: PR strategy
Services: Strategy and Planning
This morning I was up bright and early celebrating National Small Business Week by joining fellow small business owners and local leaders to talk about millennials – specifically how to t
Read More >
Category: PR tactics
Services: Writing
In public relations, there’s nothing worse than sitting at your desk, staring at a Word document on your screen and knowing it’s up to you to transform that blank page into a compelling feature article by the deadline. We’ve all been there.
Read More >
Are you in?
Apr 19, 2017
Category: What's new
When the opportunity came to work with the Lansing Promise, we didn’t hide our squeals of delight for getting the chance to help demonstrate the impact of this powerhouse of a nonprofit.
Read More >