Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Beyond the Bling: Smart is better than nice
Apr 17, 2017
Category: P&G culture
We’re words people here at P&G. And yet, when it comes to talking about ourselves, we don’t always do the best job of using our words.
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Category: P&G culture
This week I had the privilege of chatting with Capital Gains about the unique intersection of entrepreneurship and motherhood.
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Category: P&G culture
When I started out as a public relations student strategist, I must admit I was nervous. Prior to joining, I’d only had brief experience in the brisk pulse of agency life.
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Why do public relations awards matter?
Mar 30, 2017
Category: What's new
I’ve got to be honest. When I first sat down to write this blog post about the upcoming PACE Awards, I was experiencing a serious case of writer’s block.
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