Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Snapchat versus Instagram Stories: Who will win?
Mar 23, 2017
Category: PR tactics
Services: Digital Media, Visual Storytelling
If you’ve been keeping up with social media trends, you’ve probably heard about the heavily debated topic of Snapchat versus Instagram Stories.
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Ask yourself why
Mar 16, 2017
Category: PR strategy
Services: Strategy and Planning
“Why?” A question we ask as young children, sometimes to annoy our parents, but most of the time because we actually have no clue why some things are the way that they are.
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P&G Top 10: Restaurants, theaters, shops, oh MI!
Mar 9, 2017
At P&G, we are smitten with unique places in #LoveLansing to catch up with an old friend or new acquaintance over a tasty meal, watch the latest flick or sip on a hot latte.
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Who let the dogs out?
Mar 6, 2017
Category: PR tactics
Services: Digital Media
Last month, we helped the Ingham County Treasurer report that Bella and Buddy are the reigning cham
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