Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Big talent recognized in a small community
Feb 23, 2017
Category: What's new
The American Advertising Awards – Mid-Michigan’s night to honor the creative spirit of excellence in the art of advertising.
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Category: PR strategy
Services: Strategy and Planning
When I first entered the public relations industry eight years ago, I was introduced to all sorts of resources like the Public Relations Society of America, new pros events and professional development opportunities.
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P&G cultivates our team in the new year
Feb 13, 2017
Category: What's new
We’re a family, and family matters.
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What makes a great P&G student strategist
Feb 9, 2017
Category: P&G culture
It’s student strategist hiring season at Piper & Gold, which means we’re gearing up for career fairs, sorting through applications and lots of interviews.
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