Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Our #Truths are our whys
Feb 2, 2017
Category: P&G culture
Earlier this week, the P&G family gathered to spend the day talking about our work, our goals and our company.
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Leveraging events to focus on mission and impact
Jan 26, 2017
Category: PR strategy
Services: Strategy and Planning
Every time you open an email or log onto a social networking site, it may seem that there is always a new event.
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Story is the heart of it
Jan 24, 2017
Category: P&G culture
Through my years in the PR industry, I’ve discovered that public relations is a murky concept for the masses.
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Meet Nitish: P&G’s student strategist
Jan 19, 2017
Category: What's new
As P&G kicks off the new year, we’re thrilled to welcome Nitish, student strategist, to the team! Nitish -- a Haslett native -- is a senior at Michigan State University majoring in professional writing with a minor in music.
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