Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
There's always room to improve
Jan 17, 2017
Category: P&G culture
Whether you’re a new professional or a veteran in the industry, there’s always room to improve. Every project, task, event or email can be tweaked to be that much better.
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Category: PR strategy
Services: Media Relations
It was move-in day my freshman year at Michigan State University.
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You do you
Jan 10, 2017
Category: P&G culture
I’m slightly panicked every time it’s my turn to write a post for the P&G blog. Being a primarily visual storyteller, communicating through words can be a bit of a challenge.
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Keep it real
Jan 5, 2017
Category: P&G culture
Sometimes you’ve just got to say no. And sometimes you have to - tactfully - tell someone something they don’t want to hear. We strive to be the voice of reason for our clients and we will always do what we think is right.
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