Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Why your audience's computer skills matter
Jan 3, 2017
Category: PR strategy
Services: Digital Media
As communicators we’re always trying to stay current on the latest tools in the digital space.
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Category: What's new
As we head out for the holidays, we wanted to share a bit about our holiday plans.
Every year, instead of client gifts, we give a donation and share with our clients a little token to represent our support.
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Streamlining the creative process
Dec 19, 2016
Category: What's new
Services: Visual Storytelling
At the start of 2016, P&G created a much-needed position specifically for visual storytelling, and I was lucky enough to fill that spot.
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The great debate: Agency vs. in-house PR
Dec 14, 2016
Category: PR strategy
Services: Strategy and Planning
As recent public relations grads and new professionals are beginning their career, many of us come across the same question: should I work at an agency or in-house?
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