Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Make order out of chaos
Dec 12, 2016
Category: P&G culture
During a crisis, the unknowns can be downright terrifying. As a self-proclaimed ‘worrywart,’ it can be easy to panic when things don’t go your way or when your life gets turned upside down.
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P&G's Dirty Dozen
Dec 7, 2016
Category: PR tactics
Services: Writing
Who knew donuts could be a source of tactical inspiration? Outside of their delicious pastry goodness, here at P&G, the quintessential and often enjoyed dozen of donuts helped shape what we call The Dirty Dozen.
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Fucking say thank you
Dec 5, 2016
Category: P&G culture
Yup. That’s an F bomb.
An F bomb encouraging people to be polite.
At P&G, we believe manners matter. A lot. They make for a happy workplace, connected clients and strong community relationships.
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7 rules for providing value to the C-suite
Nov 30, 2016
Category: PR strategy
Services: Strategy and Planning
A few weeks ago, I had the chance to sit on a Central Michigan Public Relations Society of America panel about the ROI of public relations and providing value to the C-suite.
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