Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Listen harder
Nov 28, 2016
Category: P&G culture
Listening requires attention to detail.
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Cultural understanding; it’s important
Nov 23, 2016
Category: What's new
Growing up in a small town not too far from Lansing, some might wonder how I ever came to be homesick my freshman year at Michigan State University. But everything about the culture was different.
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Walk the talk
Nov 21, 2016
Category: P&G culture
While the election has drawn more attention to getting involved in community issues, taking action has always been a priority at Piper & Gold.
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Building a strategy to build your business on social
Nov 16, 2016
Category: PR strategy
Services: Digital Media
Facebook: 42.1 minutes. Pinterest: 20.8 minutes. Twitter: 17.1 minutes.
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