Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
We're a family, and family matters
Nov 14, 2016
Category: P&G culture
I was 23 years old when I accepted my position at Capital Area Michigan Works! and had crested 30 by the time I left there.
Read More >
"So, you've graduated – what's next?"
Nov 10, 2016
Category: What's new
After graduating from Michigan State University in May, I felt like the world was in the palm of my hand. My future was suddenly brimming with opportunities and I was eager to start a new chapter.
Read More >
Big work in a small community
Nov 7, 2016
Category: P&G culture
At P&G, we #lovelansing, are Pure Michigan proud and know Midwest is best.
Read More >
Words have power
Nov 3, 2016
Category: P&G culture
“I have hated words and I have loved them, and I hope I have made them right.”
– “The Book Thief” by Marcus Zusak
Read More >