Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
The Dirty Dozen
Mar 5, 2020
Category: PR tactics
Services: Writing
Who knew donuts could be a source of tactical inspiration? Outside of their delicious pastry goodness, here at P&G, the quintessential and often enjoyed dozen of donuts helped shape what we call The Dirty Dozen.
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Category: What's new
We are thrilled to welcome our newest member to the P&G fam: Zoya Shevchenko, Student Creative Strategist.
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Meet the Team: Zoya Shevchenko
Feb 12, 2020
Zoya Shevchenko thrives off of good design, good company and a good laugh.
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Join the P&G fam as a PR student strategist
Jan 29, 2020
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
We all want to wake up every day knowing we’re going to accomplish something that matters. At Piper & Gold, we are committed to inspiring hope and leading change.
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