Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Can we disagree and still be kind?
Nov 21, 2019
Category: P&G culture
Services: Writing
At P&G, our team has the awesome opportunity to work in partnership with a business coach to help us grow and strengthen our business, and ourselves. But Keith has become more than a coach to us over the years.
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What does kindness mean to you?
Nov 15, 2019
Category: P&G culture
Thank you to everyone who gave us their personal meanings of kindness as we explore this complicated topic during November. We were flooded with responses, but here are a few meanings that especially hit home with us.
Kindness is…
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Category: What's new
Services: Writing
World Kindness Day is happening in November. And while it would have been "easy" (and worthwhile) to focus on gratitude this month, we thought we'd take a little detour into the complicated topic of kindness.
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The myth of spin has got to stop
Oct 24, 2019
Category: PR strategy
Services: Strategy and Planning
I was chatting with an attorney friend about a complicated and nuanced legal case playing out in the press.
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