Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Join the P&G fam as a student strategist
Oct 14, 2019
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
We all want to wake up every day knowing we’re going to accomplish something that matters. At Piper & Gold, we are committed to inspiring hope and leading change.
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Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning, Visual Storytelling, Writing
Have you ever met someone and didn’t feel like they really “got” what you were trying to say? Little details can make a big impact on how we express ourselves.
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PR is not an illusion... or is it?
Sep 30, 2019
Category: PR strategy
Spin doctors.
No description of public relations upsets me more.
Merriam-Webster defines an illusion as:
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Services: Writing
We’re thrilled to welcome to the P&G family our newest team member: Jennifer Trenkamp.
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