Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Why college? Our #WhyApply stories
Sep 20, 2019
Category: P&G culture
This fall, students across the country will be submitting college applications and discussing their plans for their future education. For some, it will be a celebration. For others, an assumption or expectation.
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All the thanks
Sep 12, 2019
Category: What's new
At Piper & Gold, we fucking say thank you.
So, as I start to make my bittersweet exit from P&G this week, I’m fucking saying thank you.
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Celebrating a season of change
Sep 1, 2019
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Visual Storytelling
Fall has always been my favorite season.
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Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Visual Storytelling
Beyond the Bling is a blog series sharing a look inside our award-winning work.
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