What we say

Why should I care about your story? Effective storytelling that isn't boring

By: Lauren Bishop

Posted: Sep 1, 2026

Category: PR strategy

Services: Writing

What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”

On the surface, I’d agree. But a story is much more than that — at least a good one is.

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Beyond the bling: Recognition outside of our community

Aug 22, 2018

Category: PR strategy

Services: Media Relations, Strategy and Planning, Visual Storytelling, Writing
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  
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Elevate your ideas

Aug 15, 2018

Category: PR tactics

Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
If you’ve ever done a brainstorming activity with me or been in a meeting discussing the future and new ideas, you know I have a penchant for innovation.
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Meet the Team: Cassie Cotton, Associate Strategist

Aug 11, 2018

Category: P&G culture

Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Cassie Cotton is fueled by mission-driven work and coffee.
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A new space to better serve our clients … and ourselves

Aug 8, 2018

Category: What's new
My risk-aversion is no secret. I like to play it safe, and I can be <gasp> resistant to change. I don’t love it about myself, and I try to be mindful of it to keep it from paralyzing me
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