What we say

Why should I care about your story? Effective storytelling that isn't boring

Posted: Sep 1, 2026

What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”

On the surface, I’d agree. But a story is much more than that — at least a good one is.

Be who you are

Jun 27, 2018

Category: P&G culture

I was standing in line at Noodles & Company, of all places. Don’t judge me. It had been a rough day. Actually, a rough month. I was hurt and angry and exhausted, all at the same time. I needed some carbs.

Meet Cassie: A futurist with a social justice warrior’s soul

Jun 25, 2018

Category: What's new

“I’m at my best when I’ve had at least two cups of coffee and I’m working with organizations whose missions I care deeply about. I believe every person should have equal opportunity and human rights.”