Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
6 tips to help you manage projects like a boss
Jun 7, 2018
Category: PR tactics
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
For today's blog post, I am thrilled to <formally> introduce you to our newest team member and associate strategist, Cassie Cotton.
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If you want to look good, style matters
May 30, 2018
Category: PR tactics
Services: Writing
At P&G, we always strive to be the best in our craft. In the pursuit of this goal, we asked Mary Sterenberg of The Ohio State University to do a refresher webinar for our team on grammar and AP Style. We loved it, and her.
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Entrepreneurs: You are not alone
May 17, 2018
Category: P&G culture
As I sat, staring down at a stunning view of Lake Ontario from the 54th floor of the TD Bank Tower, surrounded by people I barely knew and yet who I felt knew me so well, I was reminded how much my soul needed that experience.
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Category: PR strategy
Services: Digital Media, Visual Storytelling
If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?
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