Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Give your brain a break
Mar 21, 2018
Category: P&G culture
It’s a busy season here at P&G. Between onboarding clients, welcoming new team members (!), submitting award entries and staying on top of client work, we’ve been firing on all cylinders.
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Category: What's new
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Everyone wants to make a difference with their life. Whether we realize it or not, this is what drives us or causes us to lose motivation. And it is especially true in PR.
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Category: PR strategy
Services: Media Relations, Strategy and Planning, Visual Storytelling, Writing
Occasionally there are moments when you know you are a part of something significant and special.
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