Written by Kate Snyder, APR and Kendall McCarthy
Jul 8, 2021
People often think of media relations as coordinating interviews with journalists, securing magazine placements, planning media events and arranging broadcast segments.
A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.
Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.