Nov 9, 2018
Public relations professionals are the unsung heroes of many businesses and organizations, just as political specific PR professionals are the unsung heroes of political campaigns. We get paid to make other people look good, and we’re all about...
Oct 31, 2018
To someone just starting out, it may come as a surprise public relations isn’t all social media jargon and on-brand event planning. PR pros wear many hats to create the impactful work that appears seamless when done well.
Jul 25, 2018
In public relations, it’s important to be up-to-date on the important things happening in the world around you. A key part of what we do is monitor the news and position our clients accordingly as experts in their fields.
Jun 28, 2019
Jun 1, 2019
At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.
Apr 4, 2019
Nothing soothes me like digging in the dirt. I’m notorious for not wearing gloves when I garden because I like to feel the soil.
A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.
We LOVE working away from the office at Piper & Gold. It aids our creativity which helps us to deliver more impactful and innovative ideas for our clients and the community we serve.