Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Category: What's new
It feels like the past two years have been the ultimate Master Class in adaptability, flexibility, letting go of control and showing grace. Time and time again, we’ve all found ourselves evolving.
2022 is no different.
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The stakes of stress on chronic illness
Apr 22, 2022
Category: What's new
April is Stress Awareness Month and, as such, I’ve seen numerous articles telling the reader to just “let go” of their stress or avoid it altogether.
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Celebrating Black public relations pioneers
Feb 25, 2022
Black History Month is interwoven through every industry.
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Category: P&G culture
Here at P&G, we’re all about the little ampersand that helps make up our name.
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