Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Words have power: Why we went with “women”
Dec 16, 2020
Category: P&G culture
Each year around the winter holiday season, instead of spending money on client gifts, P&G donates to a nonprofit or series of nonprofits representing a cause about w
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Category: P&G culture
Each year, in lieu of holiday gifts, the team at P&G selects a nonprofit and makes a donation in our clients’ name.
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Category: P&G culture
At P&G, we are constantly finding ways to fit a healthy work-life integration into our culture.
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Category: P&G culture
When we joined the team supporting LEAP’s first cohort of One&All participants, we were ready to share our communications expertise, provide ideas and counsel, and he
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