Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Our love language at P&G: Instagram stickers
Oct 8, 2020
Category: P&G culture
Several months ago as quarantine measures were in full force, P&G founder Kate Snyder was passing some time filling out a “hometown” questionnaire on Instagram.
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#WhyApply with Dr. Charles Cotton III
Sep 18, 2020
Category: What's new
A note from P&G: One of the things we've learned as allies — and a group of mostly white gals — is that when you have the opportunity to amplify the voices of others: you do it.
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Category: P&G culture
In the months following the murder of George Floyd, the country has seen a massive surge in information being circulated pertaining to the Black Lives Matter movement, Black history and ways to contribute to the movement.
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Category: What's new
It feels like a weird time to “celebrate” anything. Yet we strive to do work that makes an impact and creates a more equitable society, and the validation of our peers and recognition within our industry really does mean something to us.
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