Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Stay connected, stay local
May 6, 2020
Category: What's new
I had the chance to share with the Lansing Chamber ways businesses and organizations can stay local and stay connected with their customers, even if things are far from normal right now.
Read More >
An open letter to our P&G working mamas
Apr 30, 2020
Dear Kate, Lisa and Malorie:
Our P&G working moms.
Read More >
Put your own oxygen mask on first: Here’s how
Apr 29, 2020
Category: P&G culture
Before reading this blog post, pause. Unclench your jaw. Sit up straight. Roll your shoulders down your back. Inhale to fill. Exhale to empty. Proceed.
Read More >
Recently our founder, Kate Snyder, did some crowdsourcing about what kind of information people would actually find helpful right now, instead of just being more noise and clutt
Read More >