Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Category: P&G culture
My first day at Piper & Gold Public Relations as a student strategist was exactly four weeks ago on Thursday, May 9.
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Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning, Visual Storytelling
All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.
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1: Embracing numbers in public relations
Jun 1, 2019
Category: PR strategy
Services: Strategy and Planning
At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.
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Beyond the Bling: How do we make data sexy?
May 31, 2019
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?
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