Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Behind the 517
May 30, 2019
Category: P&G culture
Services: Writing
My oldest son is 3½ years old, so I hear “but whyyyyyy…?” a lot. (A LOT.) It doesn’t faze me much, honestly. Partly, because it’s just another developmental stage, and mostly because he comes by it honestly. I also ask this question. A lot.
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Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.
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Category: PR strategy
Services: Strategy and Planning
What is “interactive art?”
Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.
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In the 517: A chance to create and celebrate
May 9, 2019
Category: What's new
Services: Visual Storytelling
Last month, we started something new at P&G: Selecting a monthly theme for our social media and our blog.
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