Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Growth mindset: The impact of learning
May 2, 2019
Category: PR tactics
After an incredible month of growth for Piper & Gold, I want to wrap up this month’s theme with some insights on having a growth mindset.
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Category: PR tactics
We’re doing it. We’re getting over our humbleness and celebrating the hard work and success of our team.
Because we women deserve to be proud of the smart, innovative, outstanding work and solutions we create for our clients.
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Beyond the Bling: The superhero of campaigns
Apr 25, 2019
Category: PR tactics
Services: Strategy and Planning
It’s been a while since we’ve done a Beyond the Bling post, but we’ve kept on winning that amazing, validating hardware in the meantime.
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Thank you: A few words on being named PACE Maker
Apr 22, 2019
Category: What's new
Last week I had the immense honor of being named a Central Michigan Public Relations Society of America PACE Maker, our chapter's highest honor for significant contributions to the profession.
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